Power Lunch – Foundations for Marketing Success

Foundations for Marketing Success: Stop Focusing on Social Media to Get More Clients

Speaker: Kathy Colaiacovo of Pepper It Marketing Services, Inc.  

Learning Objectives:  

Participants attending this session will learn to: 

• Identify the 10 Marketing Foundations and understand the role of each in marketing. 
• Determine which foundations their business has and will need. 
• Assess their own marketing activities and know if they are using or missing these foundations. 
• Differentiate between using social media strategically to get more website traffic and leads from posting random social media content with no purpose. 
• Develop a list of the 7 types of marketing content their business needs to be consistent with marketing. 
• Prepare a list of action steps for what they need to add, change, or optimize with their foundations. 

Session is full.